Our Design, Identity, & Branding Blog

We are an award-winning design agency located in Salem, Virginia, serving Roanoke and the Greater USA. We are a full-service agency specializing in branding & design, and we strive to inform the community about the latest strategies.

5 Reasons Why Your Logo Is Crucial to Your Brand

Your brand is everything. It's your company's voice and represents its values, beliefs, and character. A strong brand has the power to drive sales, differentiate you from competitors, and even make potential customers trust your business just from seeing your logo. So how do you get people to react positively to your brand? By designing a logo that represents it perfectly. Your logo is the central element of your branding strategy because it's the first thing people see when they think of your company. It has to be unique, memorable, responsive, and visually appealing so that people get a positive impression of your brand after seeing it once. Your logo should be simple, clear, and memorable to convey your desired message. Here are five reasons why having an impactful logo is crucial for building a strong brand:

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The Quick & Easy Guide to Creating Brand Guidelines

As a small business owner, you will need to create logo brand guidelines document at some point. If you’re not familiar with what that is, don’t panic! It’s not as difficult as it sounds.

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The Most Important Parts of Communication Take Place Without Words.

Tone and timbre are more compelling than word choice, rhetoric is more persuasive than dialectic, and images are more impactful than text. Failing to understand this is often what disconnects an amateur business from potential customers; Instead of communicating in the ways that work best, these companies will try to argue their clients into submission through plain logic.

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Brand Identity is Your Most Valuable Business Investment

While many brands do evolve over time, a consistent and identifiable brand identity can be linked to success. It’s the first impression you make with a potential client or customer and it’s the connection that stays with them long-term.

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