Our Design, Identity, & Branding Blog

We are an award-winning design agency located in Salem, Virginia, serving Roanoke and the Greater USA. We are a full-service agency specializing in branding & design, and we strive to inform the community about the latest strategies.

The Quick & Easy Guide to Creating Brand Guidelines

As a small business owner, you will need to create logo brand guidelines document at some point. If you’re not familiar with what that is, don’t panic! It’s not as difficult as it sounds.

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The Most Important Parts of Communication Take Place Without Words.

Tone and timbre are more compelling than word choice, rhetoric is more persuasive than dialectic, and images are more impactful than text. Failing to understand this is often what disconnects an amateur business from potential customers; Instead of communicating in the ways that work best, these companies will try to argue their clients into submission through plain logic.

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Brand Identity is Your Most Valuable Business Investment

While many brands do evolve over time, a consistent and identifiable brand identity can be linked to success. It’s the first impression you make with a potential client or customer and it’s the connection that stays with them long-term.

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