We collaborated with Cipher Town to build a comprehensive brand and digital strategy. Beginning with detailed market and audience research, we identified key trends and customer segments to inform the project. From there, we developed a dynamic brand identity with a distinctive logo, color palette, and messaging that embodied the intrigue of escape rooms. A major component of our work was designing and developing Cipher Town’s website. The site features intuitive navigation, allowing users to easily search for local escape room themes, availability, and details. To simplify the customer journey, we integrated a seamless online booking system that allows visitors to reserve their spots directly through the platform.