Melvin Corp
Melvin Corp, a family-owned business known for providing MicroFridge delivery and maintenance to college campuses, approached us to define a strong umbrella brand as they looked to grow beyond a single service line. With decades of trusted relationships in higher education housing, Melvin needed a brand identity that honored their heritage while allowing them to expand into new product categories and marketing channels. Our task is to create a flexible and functional brand system to support the next chapter.
Expertise
- Logo Design
- Identity System Development
Deliverables*
- Primary & Secondary Logos
- Brand Identity Guidelines
View Brand Guidlines
Our Execution
We began with in-depth discovery and stakeholder interviews to understand Melvin Corp’s unique role in student services and its long-term vision. The final brand system introduced a bold, modular logo suite — including a refreshed logomark and co-branding lockups — supported by a clean, professional color palette and typography. Designed to balance legacy and growth, the new identity system is now in use across sales proposals, campus marketing gear, community sponsorships, and the upcoming MelvinCorp.com website. With a foundation built for expansion, Melvin Corp is positioned to grow from a trusted service partner into a recognizable leader in campus residential support.
