We worked with Navigation Nutrition to develop a holistic approach to its brand, and through our brand development, we were able to create a comprehensive system for Navigation Nutrition to start on its journey as a start-up in the local Healthcare System. The goal was to create a brand centered around the prevention and reversal of chronic disease. With this in mind, we set our sights on creating a visual and rhetorical foundation that spoke to their target audience in an empathetic and guiding voice.