Pierpont Community & Technical College
Pierpont Community & Technical College partnered with our team to explore a full rebrand aimed at aligning the institution’s identity with its evolving mission, values, and community impact. Through a combination of on-campus discovery sessions, stakeholder focus groups, and deep creative development, we delivered a complete brand strategy—including a redesigned logo system, a refreshed color palette, and a modernized presidential seal. This work laid the foundation for a more cohesive, future-facing identity designed to support student recruitment, community perception, and institutional pride.
Expertise
- Brand Strategy
- Logo Design
- Identity Systems
- Stakeholder Research
- Institutional Branding
Deliverables*
- Visual Identity System
- Presidential Seal Redesign
- Focus Group Facilitation & Summary
- Color & Typography Guidelines
- Brand Rationale Documentation
View Full Brand Strategy
Our Execution
Our engagement began with a campus-wide focus group initiative involving students, faculty, administrators, and board members. This research uncovered shared aspirations and challenges, shaping the creative brief for Pierpont’s next chapter. From there, we developed a bold new logotype and refined the seal concept, modernizing the visual language while paying homage to the institution’s roots. The design system emphasized forward movement, collaboration, and accessibility, reflecting Pierpont’s commitment to education that works. Although administrative changes shifted the direction of implementation, the strategy and creativity were fully developed and delivered, resulting in a scalable, future-ready brand identity.
