Navigation Nutrition takes a holistic and preventative approach to healthcare: "The solution to preventing and even reversing chronic disease is through a series of intentional daily lifestyle practices alongside food choices that are scientifically proven to impact your health at the cellular level."
We worked with Navigation Nutrition to develop a holistic approach to its brand, and through our brand development, we were able to create a comprehensive system for Navigation Nutrition to start on its journey as a start-up in the local Healthcare System. The goals were to create a brand centered around the prevention and reversal of Chronic Disease. With this in mind, we set our sights on creating a visual and rhetorical foundation that spoke to their target audience in an empathetic and guiding voice.