TPC | The Parts Connection is an up and coming parts store located in the Roanoke Area. They focus on providing quality automotive resources to trusted distributors in our region.
The Brand was moving fast. Many things were already in place. The Parts Connection already had a storefront, and they needed a solidified brand to elevate their business into the market.
The first step is always to assess the pros and cons of the original Branding. What worked with the original brand, and how can we improve while evolving a new Branding Identity?
I start each branding & logo design project with a series of questions to help better understand the client's needs. Their previous branding was on the cusp of being just right. The key was to thoughtfully transform into a logo reflective of the market's competitive professionalism.
TPC's branding baseline was established, so I began taking TPC through a series of visual iterations. Each round, we took a look at branding options and focused on style, functionality, and general aesthetic. Each round, we would iterate and work towards a better solution.
With the completion of our design iterations, we were ready to move on to view the branding as a whole. How would we translate this to their storefront and social media? Their sleek new look needed to carry over to the public and present as a trusted source for auto parts.
I created a style guide alongside the final logo to help keep the brand consistent throughout the marketplace.
